By Kristen Romero
We had the pleasure of working with the wonderful Linda Durham. Linda's professional and personal life centers on art, artists, global travel, and humanitarian causes. She has just written and published a memoir, Still Moving, telling the adventure filled life she has lived and the lessons that she has learned along the way. She wanted us to help her create a website that was classic, clean, and easy to navigate. We developed a color palette that matched the look and feel of her book, and started working on a design that would highlight all her photos, accomplishments, and of course Still Moving.
By Kristen Romero
We had great time working with author Judith Vaughan promoting her new memoir, Strawberry Roan: Growing up in the Shadow of Hermit Peak. After releasing her book, Judy participated in an online book tour with us, hosted a virtual book launch, and had us create a fresh website and new business cards.
First we created a color palette to match the look and feel of Strawberry Roan to start developing a brand for her.
Judy helped us brainstorm a layout for the website, and she let us know that she really liked a website from another author, Fiona Maria Simon. With this guidance, and many photos from Judy, we were able to get started on her website.
On the home page of her site, we paid homage a site near and dear to Judy's childhood and her book, the Hermit Peak in Gallinas Canyon, found in Northern New Mexico. We wanted an image that could complement the content of her memoir and the Hermit Peak was a no-brainer. Under that we featured information about Judy, along with her headshot.
Nancy King, an author and professor, came to Angulo Marketing seeking help to update her online presence and help publicize her memoir. For someone like Nancy, who has helped others find their voices throughout her career, and who believes wholeheartedly in the power of stories and telling them, we set out to design a website that would invite a visitor into Nancy’s world of stories and experiences in a way that felt authentic and intimate.
We recently worked with a very talented client, Magela Herrera. Magela is a flutist, singer, and songwriter from Cuba. I met Magela through my work and friendship with the Entreflamenco dance company that she performs with here in Santa Fe. Magela approached us wanting to redesign her website and create a new, updated logo for herself. She had been managing her own website but as she started producing more music and performing more often, she realized that she needed a little help. Her goal for the website was to showcase her newly released album, and to promote her upcoming shows and music. With these things in mind, we designed a website that plays with the contrast between bright, rich colors and dark backgrounds. This color-blocked design makes elements like photos and text stand out, while keeping a playful feeling to the website. We also focused on incorporating music players such as Spotify, Apple Music, and SoundCloud on the site so that visitors could listen to her music directly from her home page. We felt that other small elements like an updated list of her upcoming events and performances, and a section that highlights all her recent press and media exposure would help promote her music as well.
Along with the website, Magela wanted a logo that incorporated her signature and musical elements, like her flute. I brought in the musical elements by replacing the ‘G’ in her name with a treble clef and underlined her name with an abstract flute. I made sure that the logo incorporated a color palette that Magela had selected to represent her vibrancy and style. I created several versions to make sure that the logo would flow and be seen on various backgrounds, whether dark, busy, or light.
I had a lot of fun working on this project! Thank you, Magela, for trusting me in this process!
Our client Vista Living Care is a senior living community that consists of three homes in New Mexico, two in Santa Fe and one in Las Cruces. Vista Living Care (VLC) is one of the only facilities that specializes in homes that cater to people who have dementia and Alzheimer’s.
We do a wide range of marketing and promotional work with VLC. Currently we are running and maintaining their social media accounts, which include Facebook, Twitter, and most recently an Instagram account. We post on social media 2-3 times a week with content that includes photos of their elders doing fun activities like arts and crafts or dancing. Along with this, we designed and created their website which we update regularly and where we post bi-weekly blogs. To make sure our content is new and updated, we visit the two homes in Santa Fe often and send a photographer to the Las Cruces location to take professional photos of the facilities, staff, and of the elders in their home environment. Every couple of months we send out a newsletter that includes upcoming events, recent blog posts, photos, and much more. Along with this, we help them design a range of marketing materials like flyers or brochures.
We have a passion for working with non-profit organizations and helping them flourish. One of the non-profits that I have been working with since 2017 is the New Mexico Book Association (NMBA). NMBA aims to bring together enthusiastic people who enjoy writing or producing books. The NMBA was founded in 1994 as a 501(c)(6) organization and soon became a pioneer among statewide book publishing groups.
We have do a wide range of work with the NMBA, ranging from managing their finances and membership, to planning and organizing events and workshops. We manage their website, where we make sure there is always useful and current information for their members. Along with this, each month we invite the members to send us news and information on their upcoming events that we compile into a newsletter and send out to all members.
The newsletters are a great way to keep members engaged and update them on the information from the most recent networking lunch meeting.
This year we helped plan the 25th Anniversary Gala hosted at the Wonder Institute, which brought together members who have been in the association from the start with even the newest members. It can sometimes be a challenge to coordinate all the moving parts that go into an event, but it is always rewarding to see it all come together. 60 members gathered and enjoyed an evening that honored winners of the Southwest Book Design Awards.
EntreFlamenco is a Flamenco dance company that officially claimed Santa Fe as their home a couple years ago with their new space near the plaza (El Flamenco), but they've been performing seasonally in Santa Fe since 2011. I've been happy to support them from day one. My friends and world class flamenco dancers Antonio Granjero and Stephanie Ramirez direct the company and present shows year-round. They both performed with Maria Benitez when she was touring the world and maintaining a summer season at The Lodge. For years, Artotems Co. (form er company)was happy to support them with video, photography and donations, but recently, I joined the board board of directors for their non-profit 'Spanish Danzart Society', deepening our support.
I collaborated with EntreFlamenco to help them design a program book for their 2019-2020 season. We kept the flow of the pages very similar to their programs from previous seasons and focused on making sure the layout of each page was aesthetically pleasing, while keeping all important information clear and readable. We were inspired by a photo of Stephanie, where she is striking a strong pose in a red dress. We used this photo as the cover and made the theme of the entire program to match. We played with design elements like black and white photos with color overlays so that text could be read more easily on top.
We are getting ready to set up e-blast emails and a periodic newsletter to be sent out to better reach their constituency. In the newsletters we might include recent performance photos, and mention their upcoming guest performers. EntreFlamenco also hosts workshops and gives free dance classes for local youth, so the eblasts could be a useful tool to get that information out to more people.
Looking forward to many more years of supporting great artists through creative work with EntreFlamenco.
Our Team At Work
Samples of the work we do with clients and other media to get to know us.