Judy Vaughan - Author Book Launch & Website

By Kristen Romero

We had great time working with author Judith Vaughan promoting her new memoir, Strawberry Roan: Growing up in the Shadow of Hermit Peak. After releasing her book, Judy participated in an online book tour with us, hosted a virtual book launch, and had us create a fresh website and new business cards.

Website

First we created a color palette to match the look and feel of Strawberry Roan to start developing a brand for her.

Judy helped us brainstorm a layout for the website, and she let us know that she really liked a website from another author, Fiona Maria Simon. With this guidance, and many photos from Judy, we were able to get started on her website.

On the home page of her site, we paid homage a site near and dear to Judy's childhood and her book, the Hermit Peak in Gallinas Canyon, found in Northern New Mexico. We wanted an image that could complement the content of her memoir and the Hermit Peak was a no-brainer. Under that we featured information about Judy, along with her headshot.

We dedicated a page specifically for Strawberry Roan where we highlighted some of her editorial reviews, gave links to purchase the book, and embedded a video of her virtual book launch.

To see Judy's full website, click the button below:

Visit Website

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Online Book Tour 

Judy participated in an online book tour with us where we were able to get her book into the hands of readers across the world, and have them review it on their blogs/social media accounts. The readers loved Judy's book, many were from other countries and were intrigued by her descriptions of the southwest. In total she had ten readers review her book spanning across the U.S., England, India, and Spain. With their online reach, over 5,000 people were exposed to Strawberry Roan. This tour helped populate her Amazon and Goodreads reviews as well.

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Virtual Book Launch

We also organized a virtual book launch event on Zoom where Judy introduced her book to the world. We sent email invites to all of her contacts and ensured that they could easily register and attend the Zoom event. Judy gave an inside look at her book, and answered questions from the audience. 

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Business Cards

We all agreed that Judy's business cards needed a refresh to match her new website. We created a simple design following the color palette, featuring some elements that complemented the book cover. We covered Judy's personal information in the images below for her privacy. 

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Click image to purchase

​Strawberry Roan is one woman's search for meaning in a world of competition, isolation and passion. Her family is loving and supportive but her father's pressures become her own. She becomes a horsewoman, a breeder and raiser of horses, a kind of equne princess who must always win competitively against girls somehow better equipped than she. In time her life pursuits lead her towards doctoring and she becomes a neurologist with a driving ambition to help people who are on the edge. Sadly, the pressures here are complex and so is her unraveling marriage. She wins only by rugged individualism and the absolute will to win. It's a triumphant story as well as a dramatic one, laced with lovely descriptions of ranch life and the backwoods beauty of northern New Mexico.