From dense data to storytelling: NMWF came to us with a dense report, filled with data, on the elk tag distribution in New Mexico. They needed help making the information more digestible and easy to access for everyone. We prepared a reader-friendly report, adding photos and infographics, highlighting important information, and breaking the information up into chunks that could easily convey the big message. (See full report).
This was a highly collaborative project as we worked for weeks with staff at NMWF and other stakeholders to review information, confirm data structures, and finalize the tone and language of this report. We knew we were done when we could ask someone to flip through the report and they could outline the key points of the report after reading:
​ 1. Elk are the most valuable big game in New Mexico 2. There are quota laws that dictate how elk tags are allocated to licensed hunters. 3. Though 84% of tags should be allocated to NM residents through the public draw, only 52% are making it to the public draw after the rest are privatized. 4. In this structure, NM residents are missing out on their right to hunt through the public draw as more out of state hunters purchase tags from private landowners for a higher price.
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By Janet  Nacha Mendez, Santa Fe musician and winner of the New Mexico Platinum Music Lifetime Achievement Award, decided to start her own scholarship to support young girls in their musical education. The Nacha Mendez Music Scholarship for New Mexican Girls of Color was an idea Nacha's brother planted in her ear as they reflected on her career as a musician and she made it a reality this summer. In preparation for the launch, we worked with Nacha to prepare a unique logo that could capture the essence of her mission.
 The Project:
We had the opportunity to work with a New Mexico-based non-profit organization called Stop Forever WIPP Coalition. Their mission is simple: stop the expansion of New Mexico's nuclear waste dump site, WIPP—an acronym for Waste Isolation Pilot Plant . This group is passionate about the safety of New Mexico and protecting its future, and we were very interested in how we could help them propel their message. We took a slightly different approach than usual and focused on acting as consultants for the group. We did a deep dive into all their marketing and communication materials: website, newsletter, social media, logo, messaging, etc. and analyzed what we thought was working/wasn't. We decided that their overall brand needed some updating, and we would start with re-working their logo. We also went through all their newsletters and gave specific notes regarding design style and content messaging. We compiled all this information into a multi-page report outlining our recommendations. The report included a brand kit with the new fonts, colors, and logos that they could use going forward and a designed layout for their website homepage that they could implement. We also recommended that they move to a new email platform for sending newsletters so that they would have more design capabilities.  The Project
A long time client of ours, the Santa Fe Youth Symphony Association (SFYSA), had a unique struggle as the COVID pandemic spread across the world. As a resource for musical education, social distancing meant having to change not only the way they brought students together to create music, but also how they shared that music with the community, and even how they did fundraising. After a collaboration was established between SFYSA and the Santa Fe Chamber Music Festival (SFCMF), these organizations came to us with an idea for a virtual event that would way to reach the community and live up to the excitement of annual benefit concerts held in previous years. The event would be a virtual screening of the film R.A.W. Tuba: From Sandtown to Symphony. The documentary spotlights the life of Dr. Richard Antoine White, local principal tubist, professor, and the first African American to earn a doctor of music degree in tuba performance. Tracing his life from his childhood, experiencing poverty and intermittent homelessness, to his ultimate musical accomplishments as a tubist, the film is an invitation to follow Dr. Richard White's inspiring journey. Click to watch the trailer. The goal of this project was to share Dr. White's story with the local community and especially young students and musicians in the making who could benefit from this beautiful reminder of the limitless possibilities in store for them. As this project was coming to life, our work was cut out for us. 
Our marketing team was thrilled to help Nacha run her social media accounts in the month preceding her launch event for the Nacha Mendez Scholarship for New Mexican Girls of Color. We also helped design the programs for the evening at Museum Hill Cafe and spent some time volunteering and taking photos at the launch party.
 We had an impromptu photoshoot at the beautiful El Pinto Restaurant which served as our office this afternoon in Albuquerque. 100% recommended, a beautiful space to have your meetings and get inspired. We’re working on some really exciting new Marketing and Branding projects with single issue organizations to help keep New Mexico clear of nuclear waste. We’re working with some great folks who really care about our environment and we can’t wait to share more along this journey. We were thrilled to be able to meet in person today for our brainstorm, a real treat when our team is usually scattered around the world. We have a passion for working with non-profit organizations and helping them flourish. One of the non-profits that I have been working with since 2017 is the New Mexico Book Association (NMBA). NMBA aims to bring together enthusiastic people who enjoy writing or producing books. The NMBA was founded in 1994 as a 501(c)(6) organization and soon became a pioneer among statewide book publishing groups.
We have do a wide range of work with the NMBA, ranging from managing their finances and membership, to planning and organizing events and workshops. We manage their website, where we make sure there is always useful and current information for their members. Along with this, each month we invite the members to send us news and information on their upcoming events that we compile into a newsletter and send out to all members. The newsletters are a great way to keep members engaged and update them on the information from the most recent networking lunch meeting. This year we helped plan the 25th Anniversary Gala hosted at the Wonder Institute, which brought together members who have been in the association from the start with even the newest members. It can sometimes be a challenge to coordinate all the moving parts that go into an event, but it is always rewarding to see it all come together. 60 members gathered and enjoyed an evening that honored winners of the Southwest Book Design Awards. EntreFlamenco is a Flamenco dance company that officially claimed Santa Fe as their home a couple years ago with their new space near the plaza (El Flamenco), but they've been performing seasonally in Santa Fe since 2011. I've been happy to support them from day one. My friends and world class flamenco dancers Antonio Granjero and Stephanie Ramirez direct the company and present shows year-round. They both performed with Maria Benitez when she was touring the world and maintaining a summer season at The Lodge. For years, Artotems Co. (form er company)was happy to support them with video, photography and donations, but recently, I joined the board board of directors for their non-profit 'Spanish Danzart Society', deepening our support. I collaborated with EntreFlamenco to help them design a program book for their 2019-2020 season. We kept the flow of the pages very similar to their programs from previous seasons and focused on making sure the layout of each page was aesthetically pleasing, while keeping all important information clear and readable. We were inspired by a photo of Stephanie, where she is striking a strong pose in a red dress. We used this photo as the cover and made the theme of the entire program to match. We played with design elements like black and white photos with color overlays so that text could be read more easily on top.
We are getting ready to set up e-blast emails and a periodic newsletter to be sent out to better reach their constituency. In the newsletters we might include recent performance photos, and mention their upcoming guest performers. EntreFlamenco also hosts workshops and gives free dance classes for local youth, so the eblasts could be a useful tool to get that information out to more people.
Looking forward to many more years of supporting great artists through creative work with EntreFlamenco. Our clients at the Santa Fe Youth Symphony Association (SFYSA) had their big event of the year this month. SFYSA’s 25th Anniversary Celebration benefit concert, with the theme Silverscreen: Music for Everyone, was a smashing success. Not only did SFYSA’s event fill the Lensic for a night of family fun with movie score classics performed by the Santa Fe Youth Symphony and additional performances by renowned local artists Nacha Mendez and Jono Manson, but it also raised awareness of and $25K for the organization.
Our services also included managing the production of the concert program and making sure the multimedia images and videos to be projected during the event were completed and ready for showtime. We especially enjoyed helping to put together these 25th Anniversary videos that played throughout the concert and will also be used to promote each of the youth symphony’s programs. We were intimately involved with the process, from conducting interviews to adding the finishing touches while working with a videographer-editor to deliver the final product.
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Angulo Marketing and Design, LLC, is an award-wining international marketing and design firm.
We are uniquely equipped to serve authors, nonprofits, and small businesses, helping our clients to hone and develop their online and public persona, delivering an integral message, whether it be for websites, interviews and events, or any aspect of marketing, design, and publicity. We create websites, manage social media, and offer online marketing consultation. |
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