The Centers for Growth and Potential is a group of professionals who specialize in providing a wide range of traditional psychological assessment and psychotherapy services. They are a warm and professional team so we wanted to redesign their website to reflect that. The first thing we did was review their old site and get a clear picture of who they are and what they do. Once we had a sense, we decided to rebrand the logo and color palette for a more warm and natural look that would compliment the website. 

The Project
Vanesa Nicolosi first worked with Angulo Marketing & Design 6 months ago to build her brand and setup a website for her personal training business. You can read more about that project here: Branding Strategy & Site Design. The site outlined her services of 1:1 training, both online, and in-person, pole fitness, flexibility classes, and even nutritional coaching.

Just a couple months ago, she came to us with an idea to take her business to the next level: she wanted to build a community online where she could share her health and fitness related contents. The ideal solution would allow her to use those recipes, workouts, and articles that she had prepared but never shared to create an even more accessible pricing model for people who just need some extra resources to get going on their fitness journey. 

The Work
The first step was to help Vanesa visualize how this project could branch off from her current site and how it would be mapped out. Starting from the content library she envisioned, I came up with the plan to create separate hidden blog pages that would house each of her content sections: Recipes, Workouts, and Articles. To make these pages easy to use, I added a blog organizer to the top of each page which would help visitors navigate the content easily, and also included buttons to the other content sections.

As we started working with small business owner Elva Gurule, to re-brand her skincare business, Dulce Vita Facials in Santa Fe, New Mexico, one of the first steps was to prepare a color palette and of course, a logo. 

The design process started with a brainstorming session to gather inspiration and make sure we understood what Elva had in mind. In the brainstorming session we learned that Elva wanted a hibiscus flower incorporated in her new logo. For her, this flower represents a natural healing element, and this fits well with her brand's commitment to health and natural beauty. 

For the first round of designs, we started with some minimal designs featuring droplets of water, flowers, and the new brand name: Dulce Vita Skincare. 

Our clients' journey, more often than not, begins with a fresh photoshoot.

Any photo can claim a spot in this digital space, but GOOD photography can set the tone for all messaging and make a great first impression.

For our team, there’s nothing like getting that first glimpse at the final shots, when we start to envision the messaging and design, extract color palettes, and start connecting all the dots that make up the full client story.
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Great photos share your story in a visual way, and help your ideal client visualize themselves immersed in your experience. This is your chance to set the mood, speak the same language, and tell them without telling them.
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Photos by Tira Howard for Dulce Vita Facials.

Yesterday we spent the day in Las Cruces, NM visiting with our clients at Vista Living Care. Here we are with Blanca and Monica at the beautiful Arbors Home. And no, Kristen and Mari did not plan to wear inverted outfits.

Vista Living Care has three residential facilities in New Mexico. Two in Santa Fe (Sierra and Hermosa) and one in Las Cruces (The Arbors).

They specialize in dementia and Alzheimer’s elder care. We have been working with them for over three years, but had only met and visited with the folks at the Santa Fe homes.

We truly admire their hard work and passion for heart-centered care for those who need it most. You literally walk into any of their locations and immediately feel that these are real homes where they pay attention to every detail when it comes to memory care.
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We are proud to support their work through communications, eblasts, newsletters, marketing strategy, design, website and social media management.

​Our client Vista Living Care is a senior living community that consists of three homes in New Mexico, two in Santa Fe and one in Las Cruces. Vista Living Care (VLC) is one of the only facilities that specializes in homes that cater to people who have dementia and Alzheimer’s.

We do a wide range of marketing and promotional work with VLC. Currently we are running and maintaining their social media accounts, which include Facebook, Twitter, and most recently an Instagram account. We post on social media 2-3 times a week with content that includes photos of their elders doing fun activities like arts and crafts or dancing. Along with this, we designed and created their website which we update regularly and where we post bi-weekly blogs. To make sure our content is new and updated, we visit the two homes in Santa Fe often and send a photographer to the Las Cruces location to take professional photos of the facilities, staff, and of the elders in their home environment. Every couple of months we send out a newsletter that includes upcoming events, recent blog posts, photos, and much more. Along with this, we help them design a range of marketing materials like flyers or brochures.