The Centers for Growth and Potential is a group of professionals who specialize in providing a wide range of traditional psychological assessment and psychotherapy services. They are a warm and professional team so we wanted to redesign their website to reflect that. The first thing we did was review their old site and get a clear picture of who they are and what they do. Once we had a sense, we decided to rebrand the logo and color palette for a more warm and natural look that would compliment the website.
Vanesa Nicolosi first worked with Angulo Marketing & Design 6 months ago to build her brand and setup a website for her personal training business. You can read more about that project here: Branding Strategy & Site Design. The site outlined her services of 1:1 training, both online, and in-person, pole fitness, flexibility classes, and even nutritional coaching.
Just a couple months ago, she came to us with an idea to take her business to the next level: she wanted to build a community online where she could share her health and fitness related contents. The ideal solution would allow her to use those recipes, workouts, and articles that she had prepared but never shared to create an even more accessible pricing model for people who just need some extra resources to get going on their fitness journey.
The first step was to help Vanesa visualize how this project could branch off from her current site and how it would be mapped out. Starting from the content library she envisioned, I came up with the plan to create separate hidden blog pages that would house each of her content sections: Recipes, Workouts, and Articles. To make these pages easy to use, I added a blog organizer to the top of each page which would help visitors navigate the content easily, and also included buttons to the other content sections.
As we started working with small business owner Elva Gurule, to re-brand her skincare business, Dulce Vita Facials in Santa Fe, New Mexico, one of the first steps was to prepare a color palette and of course, a logo.
The design process started with a brainstorming session to gather inspiration and make sure we understood what Elva had in mind. In the brainstorming session we learned that Elva wanted a hibiscus flower incorporated in her new logo. For her, this flower represents a natural healing element, and this fits well with her brand's commitment to health and natural beauty.
For the first round of designs, we started with some minimal designs featuring droplets of water, flowers, and the new brand name: Dulce Vita Skincare.
Our clients' journey, more often than not, begins with a fresh photoshoot.
Any photo can claim a spot in this digital space, but GOOD photography can set the tone for all messaging and make a great first impression.
For our team, there’s nothing like getting that first glimpse at the final shots, when we start to envision the messaging and design, extract color palettes, and start connecting all the dots that make up the full client story.
Great photos share your story in a visual way, and help your ideal client visualize themselves immersed in your experience. This is your chance to set the mood, speak the same language, and tell them without telling them.
Photos by Tira Howard for Dulce Vita Facials.
Yesterday we spent the day in Las Cruces, NM visiting with our clients at Vista Living Care. Here we are with Blanca and Monica at the beautiful Arbors Home. And no, Kristen and Mari did not plan to wear inverted outfits.
Vista Living Care has three residential facilities in New Mexico. Two in Santa Fe (Sierra and Hermosa) and one in Las Cruces (The Arbors).
They specialize in dementia and Alzheimer’s elder care. We have been working with them for over three years, but had only met and visited with the folks at the Santa Fe homes.
We truly admire their hard work and passion for heart-centered care for those who need it most. You literally walk into any of their locations and immediately feel that these are real homes where they pay attention to every detail when it comes to memory care.
We are proud to support their work through communications, eblasts, newsletters, marketing strategy, design, website and social media management.
First-Place Awards in Video and Web Design at the New Mexico + National Federation of Press Women Contest
Angulo Marketing & Design: 2021 STATE + NATIONAL COMMUNICATION CONTEST WINNERS
New Mexico Press Women State Communication Awards
This year, Mari Angulo (Angulo Marketing & Design) joined Claudette Sutton and Kristen Roby at Tumbleweeds in first place for Websites (For-Profit), noted by New Mexico Press Women as “a best-practices example of how to take a print product online.” The new website came on the heels of the 2020 pandemic as the publication decided it was best to take things online with the rise of virtual events and time spent online. Click on the sample issues below to see the home page scroll.
Vanesa Nicolosi, a personal trainer who moved back to Madrid from Dubai in 2020, had been promoting her business through social media when she decided it was time to take the next step.
In the midst of the pandemic, she started working with Mari to rebrand and reestablish herself and her business in the local community. In these branding sessions, Mari helped Vanesa define her unique value and offering in the personal fitness field. Together, they analyzed Vanessa’s current clientele profile and identified new potential client groups, finding what they called” ‘the ideal customer” for Vanesa in today's digital age. For the visual rebranding, Mari established a color palette which was inspired by the content Vanesa was already sharing on social media.
We recently worked with a very talented client, Magela Herrera. Magela is a flutist, singer, and songwriter from Cuba. I met Magela through my work and friendship with the Entreflamenco dance company that she performs with here in Santa Fe. Magela approached us wanting to redesign her website and create a new, updated logo for herself. She had been managing her own website but as she started producing more music and performing more often, she realized that she needed a little help. Her goal for the website was to showcase her newly released album, and to promote her upcoming shows and music. With these things in mind, we designed a website that plays with the contrast between bright, rich colors and dark backgrounds. This color-blocked design makes elements like photos and text stand out, while keeping a playful feeling to the website. We also focused on incorporating music players such as Spotify, Apple Music, and SoundCloud on the site so that visitors could listen to her music directly from her home page. We felt that other small elements like an updated list of her upcoming events and performances, and a section that highlights all her recent press and media exposure would help promote her music as well.
Along with the website, Magela wanted a logo that incorporated her signature and musical elements, like her flute. I brought in the musical elements by replacing the ‘G’ in her name with a treble clef and underlined her name with an abstract flute. I made sure that the logo incorporated a color palette that Magela had selected to represent her vibrancy and style. I created several versions to make sure that the logo would flow and be seen on various backgrounds, whether dark, busy, or light.
I had a lot of fun working on this project! Thank you, Magela, for trusting me in this process!
Our client Vista Living Care is a senior living community that consists of three homes in New Mexico, two in Santa Fe and one in Las Cruces. Vista Living Care (VLC) is one of the only facilities that specializes in homes that cater to people who have dementia and Alzheimer’s.
We do a wide range of marketing and promotional work with VLC. Currently we are running and maintaining their social media accounts, which include Facebook, Twitter, and most recently an Instagram account. We post on social media 2-3 times a week with content that includes photos of their elders doing fun activities like arts and crafts or dancing. Along with this, we designed and created their website which we update regularly and where we post bi-weekly blogs. To make sure our content is new and updated, we visit the two homes in Santa Fe often and send a photographer to the Las Cruces location to take professional photos of the facilities, staff, and of the elders in their home environment. Every couple of months we send out a newsletter that includes upcoming events, recent blog posts, photos, and much more. Along with this, we help them design a range of marketing materials like flyers or brochures.
EntreFlamenco is a Flamenco dance company that officially claimed Santa Fe as their home a couple years ago with their new space near the plaza (El Flamenco), but they've been performing seasonally in Santa Fe since 2011. I've been happy to support them from day one. My friends and world class flamenco dancers Antonio Granjero and Stephanie Ramirez direct the company and present shows year-round. They both performed with Maria Benitez when she was touring the world and maintaining a summer season at The Lodge. For years, Artotems Co. (form er company)was happy to support them with video, photography and donations, but recently, I joined the board board of directors for their non-profit 'Spanish Danzart Society', deepening our support.
I collaborated with EntreFlamenco to help them design a program book for their 2019-2020 season. We kept the flow of the pages very similar to their programs from previous seasons and focused on making sure the layout of each page was aesthetically pleasing, while keeping all important information clear and readable. We were inspired by a photo of Stephanie, where she is striking a strong pose in a red dress. We used this photo as the cover and made the theme of the entire program to match. We played with design elements like black and white photos with color overlays so that text could be read more easily on top.
We are getting ready to set up e-blast emails and a periodic newsletter to be sent out to better reach their constituency. In the newsletters we might include recent performance photos, and mention their upcoming guest performers. EntreFlamenco also hosts workshops and gives free dance classes for local youth, so the eblasts could be a useful tool to get that information out to more people.
Looking forward to many more years of supporting great artists through creative work with EntreFlamenco.
Our Team At Work
Samples of the work we do with clients and other media to get to know us.