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Nosotros At Work

Our blog includes samples of the work we do with clients and other media.

Magela Herrera - Artist Website

8/30/2019

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We recently worked with a very talented client, Magela Herrera. Magela is a flutist, singer, and songwriter from Cuba. I met Magela through my work and friendship with the Entreflamenco dance company that she performs with here in Santa Fe. Magela approached us wanting to redesign her website and create a new, updated logo for herself. She had been managing her own website but as she started producing more music and performing more often, she realized that she needed a little help. Her goal for the website was to showcase her newly released album, and to promote her upcoming shows and music. With these things in mind, we designed a website that plays with the contrast between bright, rich colors and dark backgrounds. This color-blocked design makes elements like photos and text stand out, while keeping a playful feeling to the website. We also focused on incorporating music players such as Spotify, Apple Music, and SoundCloud on the site so that visitors could listen to her music directly from her home page. We felt that other small elements like an updated list of her upcoming events and performances, and a section that highlights all her recent press and media exposure would help promote her music as well.
Along with the website, Magela wanted a logo that incorporated her signature and musical elements, like her flute. I brought in the musical elements by replacing the ‘G’ in her name with a treble clef and underlined her name with an abstract flute. I made sure that the logo incorporated a color palette that Magela had selected to represent her vibrancy and style. I created several versions to make sure that the logo would flow and be seen on various backgrounds, whether dark, busy, or light.

I had a lot of fun working on this project! Thank you, Magela, for trusting me in this process!

Client Feedback

Estoy muy agradecida con el trabajo que Mari Angulo hizo con mi página web. Ha sido muy fácil la comunicación desde el primer momento. Supo como llegar a lo que yo quería, en especial con la creación de mi logo. Yo no tuve una idea clara en un principio de lo que quería y Mari Ángulo tuvo la paciencia y la creatividad correcta para encontrar ese logo específico que quería. Altamente recomiendo esta compañía para cualquier trabajo de mercadeo y de miedo social. Trabajan rápido y de manera muy efectiva.
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-Magela Herrera
I am very grateful of the work that Mari Angulo did with my website. From the start, communication has been very easy,. They knew how to arrive at what I envisioned, especially with the creation of my logo. At first, I didn't have a clear idea of what I wanted, and Mari Angulo had the patience and creativity to arrive at that particular logo I wanted. I highly recommend this company for any work in marketing or social medium. She worked quickly and effectively.

-Magela Hererra
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Marketing a Business and a Book: Vista Living Care

8/8/2019

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​Our client Vista Living Care is a senior living community that consists of three homes in New Mexico, two in Santa Fe and one in Las Cruces. Vista Living Care (VLC) is one of the only facilities that specializes in homes that cater to people who have dementia and Alzheimer’s.

We do a wide range of marketing and promotional work with VLC. Currently we are running and maintaining their social media accounts, which include Facebook, Twitter, and most recently an Instagram account. We post on social media 2-3 times a week with content that includes photos of their elders doing fun activities like arts and crafts or dancing. Along with this, we designed and created their website which we update regularly and where we post bi-weekly blogs. To make sure our content is new and updated, we visit the two homes in Santa Fe often and send a photographer to the Las Cruces location to take professional photos of the facilities, staff, and of the elders in their home environment. Every couple of months we send out a newsletter that includes upcoming events, recent blog posts, photos, and much more. Along with this, we help them design a range of marketing materials like flyers or brochures.
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​We also offer book marketing services to Vista Living Care because they have recently released a book called Mindful Dementia Care. We have been promoting their new book with a blog tour which has help grow exposure and generate many reviews for the book. We really enjoy having them as a client and we have a lot of fun working with them.
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Design & Marketing Arts: EntreFlamenco

6/15/2019

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EntreFlamenco is a Flamenco dance company that officially claimed Santa Fe as their home a couple years ago with their new space near the plaza (El Flamenco), but they've been performing seasonally in Santa Fe since 2011. I've been happy to support them from day one. My friends and world class flamenco dancers Antonio Granjero and Stephanie Ramirez direct the company and present shows year-round. They both performed with Maria Benitez when she was touring the world and maintaining a summer season at The Lodge. For years, Artotems Co. (form er company)was happy to support them with video, photography and donations, but recently, I joined the board board of directors for their non-profit 'Spanish Danzart Society', deepening our support.
 
I collaborated with EntreFlamenco to help them design a program book for their 2019-2020 season. We kept the flow of the pages very similar to their programs from previous seasons and focused on making sure the layout of each page was aesthetically pleasing, while keeping all important information clear and readable. We were inspired by a photo of Stephanie, where she is striking a strong pose in a red dress. We used this photo as the cover and made the theme of the entire program to match. We played with design elements like black and white photos with color overlays so that text could be read more easily on top.
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We are getting ready to set up e-blast emails and a periodic newsletter to be sent out to better reach their constituency. In the newsletters we might include recent performance photos, and mention their upcoming guest performers. EntreFlamenco also hosts workshops and gives free dance classes for local youth, so the eblasts could be a useful tool to get that information out to more people.
 
Looking forward to many more years of supporting great artists through creative work with EntreFlamenco.
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Working with Sylvia's Irish Inn

5/18/2017

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We were staying at Sylvia's Irish Inn in Urbana, IL when we hit it off with the owners and were hired to develop their new website.

The Inn is beautiful and historic just a couple of miles from the University of Illinois, offering comfortable accommodations and an even better breakfast to its guests daily.

We couldn't resist the opportunity and look forward to sharing the beauty and comfort of the Victorian inn online. We are working to reveal the new site in July 2017.
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May 18- Instagram post:
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​Visiting our clients at Sylvia's Irish Inn today (@sylviasirishinn) in Champaign/Urbana. We're cooking up a new website soon! Beautiful historic inn, must see if you're in the area.
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Angulo Marketing and Design, LLC is an award-wining international marketing and design firm.
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We are uniquely equipped to serve authors, ​non-profits, and small-businesses, helping our clients to hone and develop their online and public persona, delivering an integral message, whether it be for websites, interviews and events, or any aspect of marketing, design, and publicity. We create websites, manage social media and offer online marketing consultation.
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