Website Design - Dulce Vita Skincare

The Project:
We started our work with Elva, the owner of Dulce Vita Facials with a goal of creating a brand identity and redesigning her website. Elva is a licensed esthetician who empowers her clients through facial treatments, helping them look and feel their best. After a few meetings with Elva, it was evident that she had a clear vision for her business but it wasn't fully being conveyed through her current website. Also, after visiting her location we noticed the lack of branding—something that is very important for clients to recognize your business and make the connection. So, with this in mind we got to work!

The Process:

More than just a name
When we started out with Elva, she let us know that although she primarily does facials and skincare treatments, she would also want to potentially sell her own products in the future. With this in mind, we felt that the name Dulce Vita Facials was a bit limiting for her because she offers so many other services that are not encompassed in 'facials'. It was almost immediate that we thought of replacing 'facials' with 'skincare', to have a new name of Dulce Vita Skincare. This new but similar name seemed to fit where she is now, and where she wants to take her business in the future. 

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