Our Team At Work
Our blog includes samples of the work we do with clients and other media.
Our Team At Work
Our clients' journey, more often than not, begins with a fresh photoshoot.
Any photo can claim a spot in this digital space, but GOOD photography can set the tone for all messaging and make a great first impression.
For our team, there’s nothing like getting that first glimpse at the final shots, when we start to envision the messaging and design, extract color palettes, and start connecting all the dots that make up the full client story.
Great photos share your story in a visual way, and help your ideal client visualize themselves immersed in your experience. This is your chance to set the mood, speak the same language, and tell them without telling them.
Photos by Tira Howard for Dulce Vita Facials.
Our marketing team was thrilled to help Nacha run her social media accounts in the month preceding her launch event for the Nacha Mendez Scholarship for New Mexican Girls of Color. We also helped design the programs for the evening at Museum Hill Cafe and spent some time volunteering and taking photos at the launch party.
. Find out more about the scholarship here: https://nachamendez.com
Yesterday we spent the day in Las Cruces, NM visiting with our clients at Vista Living Care. Here we are with Blanca and Monica at the beautiful Arbors Home. And no, Kristen and Mari did not plan to wear inverted outfits.
Vista Living Care has three residential facilities in New Mexico. Two in Santa Fe (Sierra and Hermosa) and one in Las Cruces (The Arbors).
They specialize in dementia and Alzheimer’s elder care. We have been working with them for over three years, but had only met and visited with the folks at the Santa Fe homes.
We truly admire their hard work and passion for heart-centered care for those who need it most. You literally walk into any of their locations and immediately feel that these are real homes where they pay attention to every detail when it comes to memory care.
We are proud to support their work through communications, eblasts, newsletters, marketing strategy, design, website and social media management.
We had an impromptu photoshoot at the beautiful El Pinto Restaurant which served as our office this afternoon in Albuquerque. 100% recommended, a beautiful space to have your meetings and get inspired. We’re working on some really exciting new Marketing and Branding projects with single issue organizations to help keep New Mexico clear of nuclear waste. We’re working with some great folks who really care about our environment and we can’t wait to share more along this journey. We were thrilled to be able to meet in person today for our brainstorm, a real treat when our team is usually scattered around the world.
First-Place Awards in Video and Web Design at the New Mexico + National Federation of Press Women Contest
Angulo Marketing & Design: 2021 STATE + NATIONAL COMMUNICATION CONTEST WINNERS
New Mexico Press Women State Communication Awards
This year, Mari Angulo (Angulo Marketing & Design) joined Claudette Sutton and Kristen Roby at Tumbleweeds in first place for Websites (For-Profit), noted by New Mexico Press Women as “a best-practices example of how to take a print product online.” The new website came on the heels of the 2020 pandemic as the publication decided it was best to take things online with the rise of virtual events and time spent online. Click on the sample issues below to see the home page scroll.
New Mexico Press Women, founded in 1950, is New Mexico’s largest inclusive organization of professional journalists and communicators, an affiliate of the National Federation of Press Women. Open to women and men, these organizations promote the highest ethical standards in communications and reward journalistic achievement and service.
National Federation of Press Women Communications Awards
We took first place alongside our author client, Carrie Ishee, for "PR video promoting specific product or service" at the National Awards Level.
The five minute trailer includes clips of our interview with her during the summer of 2019 in Santa Fe, and images of her as the young woman who was abused by her own therapist. The book, Seduced Into Darkness: Transcending my Psychiatrist's Sexual Abuse offers hope and a path forward for survivors as well as education for mental health professionals
by Kristen Romero
We recently had the pleasure of working with Dr. Barbara Koltuska-Haskin, a neuropsychologist in Albuquerque, New Mexico. Barbara just wrote and released her first book, How My Brain Works: A Guide to Understanding in Better and Keeping it Healthy. Her intentions for this book were to share the knowledge and expertise that she had gained from over 30 years of clinical and research based experience in the field. Barbara wanted to craft it in a way that would be easy to understand for the average reader, and hopefully inspire them to think more about taking steps to enhance and protect their brain health.
We suggested creating a book trailer so that Barbara could share an inside look at her book, in her own words that could be easily shared with potential readers. We met with Barbara at her office in Albuquerque and filmed an interview with her. From this interview we were able to edit and compose her book trailer. A few weeks later, she had an online author event hosted by her publisher where we were able to debut and share her trailer with everyone for the first time.
Barbara was great to work with throughout the entire process, and we had a ton of fun letting our creativity flow with this trailer.
Plus, building on this information, Dr. Koltuska-Haskin offers a wealth of advice and tips on how to build and maintain optimum brain health. Reaching widely into the physical, psychological, nutritional, and spiritual worlds, she pulls together new research as well as age-old treasured learning to create an everyday guide to harnessing our most powerful mental tools in shaping the healthful and successful lives we all seek.
By Janet <br><br>
Vanesa Nicolosi, a personal trainer who moved back to Madrid from Dubai in 2020, had been promoting her business through social media when she decided it was time to take the next step.
In the midst of the pandemic, she started working with Mari to rebrand and reestablish herself and her business in the local community. In these branding sessions, Mari helped Vanesa define her unique value and offering in the personal fitness field. Together, they analyzed Vanessa’s current clientele profile and identified new potential client groups, finding what they called” ‘the ideal customer” for Vanesa in today's digital age. For the visual rebranding, Mari established a color palette which was inspired by the content Vanesa was already sharing on social media.
The final step in designing Vanesa’s site was making the site bilingual and accessible to English and Spanish speakers alike. Vanesa already has a global clientele and wants to continue this trend. After laying out her information on the page, we set out to translate all site content and find the best way to present the information for clients. The homepage is in English, but a tab in the site menu offers the option to continue to the Spanish version of the site with a dropdown menu showing you the pages available in Spanish. This took some trial and error, but after consulting with Vanesa and reworking some things, we felt confident we made this site accessible to her bilingual clientele.
We wrapped things up with Vanesa by setting her up on Google with a business profile so that her clients can easily find her through web searches and made sure all content on her site was easy to find through search engine optimization (SEO) in both English and Spanish. Mari also gave Vanesa an introduction to Google analytics, a tool she can use to track how her clients are finding her and what they're looking for.
Vanesa was very hands-on throughout this whole process and it was very easy to work with her to bring her new site to life.
By Kristen Romero
We had the pleasure of working with the wonderful Linda Durham. Linda's professional and personal life centers on art, artists, global travel, and humanitarian causes. She has just written and published a memoir, Still Moving, telling the adventure filled life she has lived and the lessons that she has learned along the way. She wanted us to help her create a website that was classic, clean, and easy to navigate. We developed a color palette that matched the look and feel of her book, and started working on a design that would highlight all her photos, accomplishments, and of course Still Moving.
By Kristen Romero
We had great time working with author Judith Vaughan promoting her new memoir, Strawberry Roan: Growing up in the Shadow of Hermit Peak. After releasing her book, Judy participated in an online book tour with us, hosted a virtual book launch, and had us create a fresh website and new business cards.
First we created a color palette to match the look and feel of Strawberry Roan to start developing a brand for her.
Judy helped us brainstorm a layout for the website, and she let us know that she really liked a website from another author, Fiona Maria Simon. With this guidance, and many photos from Judy, we were able to get started on her website.
On the home page of her site, we paid homage a site near and dear to Judy's childhood and her book, the Hermit Peak in Gallinas Canyon, found in Northern New Mexico. We wanted an image that could complement the content of her memoir and the Hermit Peak was a no-brainer. Under that we featured information about Judy, along with her headshot.
Nancy King, an author and professor, came to Angulo Marketing seeking help to update her online presence and help publicize her memoir. For someone like Nancy, who has helped others find their voices throughout her career, and who believes wholeheartedly in the power of stories and telling them, we set out to design a website that would invite a visitor into Nancy’s world of stories and experiences in a way that felt authentic and intimate.
Samples of the work we do with clients and other media to get to know us.
Angulo Marketing and Design, LLC is an award-wining international marketing and design firm.
We are uniquely equipped to serve authors, non-profits, and small-businesses, helping our clients to hone and develop their online and public persona, delivering an integral message, whether it be for websites, interviews and events, or any aspect of marketing, design, and publicity. We create websites, manage social media and offer online marketing consultation.