Our Team At Work
Our blog includes samples of the work we do with clients and other media.
Our Team At Work
by Kristen Romero
We recently had the pleasure to work with Dr. Barbara Koltuska-Haskin, a neuropsychologist in Albuquerque, New Mexico. Barbara just wrote and released her first book, How My Brain Works: A Guide to Understanding in Better and Keeping it Healthy. Her intentions for this book were to share the knowledge and expertise that she had gained from over 30 years of clinical and research based experience in the field. Barbara wanted to craft it in a way that would be easy to understand for the average reader, and hopefully inspire them to think more about taking steps to enhance and protect their brain health.
We suggested creating a book trailer so that Barbara could share an inside look at her book, in her own words that could be easily shared with potential readers. We met with Barbara at her office in Albuquerque and filmed an interview with her. From this interview we were able to edit and compose her book trailer. A few weeks later, she had an online author event hosted by her publisher where we were able to debut and share her trailer with everyone for the first time.
Barbara was great to work with throughout the entire process, and we had a ton of fun letting our creativity flow with this trailer.
Plus, building on this information, Dr. Koltuska-Haskin offers a wealth of advice and tips on how to build and maintain optimum brain health. Reaching widely into the physical, psychological, nutritional, and spiritual worlds, she pulls together new research as well as age-old treasured learning to create an everyday guide to harnessing our most powerful mental tools in shaping the healthful and successful lives we all seek.
Vanesa Nicolosi, a personal trainer who moved back to Madrid from Dubai in 2020, had been promoting her business through social media when she decided it was time to take the next step.
In the midst of the pandemic, she started working with Mari to rebrand and reestablish herself and her business in the local community. In these branding sessions, Mari helped Vanesa define her unique value and offering in the personal fitness field. Together, they analyzed Vanessa’s current clientele profile and identified new potential client groups, finding what they called” ‘the ideal customer” for Vanesa in today's digital age. For the visual rebranding, Mari established a color palette which was inspired by the content Vanesa was already sharing on social media.
The final step in designing Vanesa’s site was making the site bilingual and accessible to English and Spanish speakers alike. Vanesa already has a global clientele and wants to continue this trend. After laying out her information on the page, we set out to translate all site content and find the best way to present the information for clients. The homepage is in English, but a tab in the site menu offers the option to continue to the Spanish version of the site with a dropdown menu showing you the pages available in Spanish. This took some trial and error, but after consulting with Vanesa and reworking some things, we felt confident we made this site accessible to her bilingual clientele.
We wrapped things up with Vanesa by setting her up on Google with a business profile so that her clients can easily find her through web searches and made sure all content on her site was easy to find through search engine optimization (SEO) in both English and Spanish. Mari also gave Vanesa an introduction to Google analytics, a tool she can use to track how her clients are finding her and what they're looking for.
Vanesa was very hands-on throughout this whole process and it was very easy to work with her to bring her new site to life.
By Kristen Romero
We had the pleasure of working with the wonderful Linda Durham. Linda's professional and personal life centers on art, artists, global travel, and humanitarian causes. She has just written and published a memoir, Still Moving, telling the adventure filled life she has lived and the lessons that she has learned along the way. She wanted us to help her create a website that was classic, clean, and easy to navigate. We developed a color palette that matched the look and feel of her book, and started working on a design that would highlight all her photos, accomplishments, and of course Still Moving.
By Kristen Romero
We had great time working with author Judith Vaughan promoting her new memoir, Strawberry Roan: Growing up in the Shadow of Hermit Peak. After releasing her book, Judy participated in an online book tour with us, hosted a virtual book launch, and had us create a fresh website and new business cards.
First we created a color palette to match the look and feel of Strawberry Roan to start developing a brand for her.
Judy helped us brainstorm a layout for the website, and she let us know that she really liked a website from another author, Fiona Maria Simon. With this guidance, and many photos from Judy, we were able to get started on her website.
On the home page of her site, we paid homage a site near and dear to Judy's childhood and her book, the Hermit Peak in Gallinas Canyon, found in Northern New Mexico. We wanted an image that could complement the content of her memoir and the Hermit Peak was a no-brainer. Under that we featured information about Judy, along with her headshot.
Nancy King, an author and professor, came to Angulo Marketing seeking help to update her online presence and help publicize her memoir. For someone like Nancy, who has helped others find their voices throughout her career, and who believes wholeheartedly in the power of stories and telling them, we set out to design a website that would invite a visitor into Nancy’s world of stories and experiences in a way that felt authentic and intimate.
After many months of work and waiting for the right time, we just released Carrie Ishee's Video Book Trailer for "Seduced Into Darkness: Transcending my Psychiatrist's Sexual Abuse."
The trailer includes clips of my interview with her during the summer of 2019 in Santa Fe, and images of her as the young woman who was abused by her own therapist. The book offers hope and a path forward for survivors as well as education for mental health professionals. Carrie will hold a virtual event on Thursday, November 19 at 7 pm Mountain time. Click to register for this event.
We recently worked with a very talented client, Magela Herrera. Magela is a flutist, singer, and songwriter from Cuba. I met Magela through my work and friendship with the Entreflamenco dance company that she performs with here in Santa Fe. Magela approached us wanting to redesign her website and create a new, updated logo for herself. She had been managing her own website but as she started producing more music and performing more often, she realized that she needed a little help. Her goal for the website was to showcase her newly released album, and to promote her upcoming shows and music. With these things in mind, we designed a website that plays with the contrast between bright, rich colors and dark backgrounds. This color-blocked design makes elements like photos and text stand out, while keeping a playful feeling to the website. We also focused on incorporating music players such as Spotify, Apple Music, and SoundCloud on the site so that visitors could listen to her music directly from her home page. We felt that other small elements like an updated list of her upcoming events and performances, and a section that highlights all her recent press and media exposure would help promote her music as well.
Along with the website, Magela wanted a logo that incorporated her signature and musical elements, like her flute. I brought in the musical elements by replacing the ‘G’ in her name with a treble clef and underlined her name with an abstract flute. I made sure that the logo incorporated a color palette that Magela had selected to represent her vibrancy and style. I created several versions to make sure that the logo would flow and be seen on various backgrounds, whether dark, busy, or light.
I had a lot of fun working on this project! Thank you, Magela, for trusting me in this process!
Our client Vista Living Care is a senior living community that consists of three homes in New Mexico, two in Santa Fe and one in Las Cruces. Vista Living Care (VLC) is one of the only facilities that specializes in homes that cater to people who have dementia and Alzheimer’s.
We do a wide range of marketing and promotional work with VLC. Currently we are running and maintaining their social media accounts, which include Facebook, Twitter, and most recently an Instagram account. We post on social media 2-3 times a week with content that includes photos of their elders doing fun activities like arts and crafts or dancing. Along with this, we designed and created their website which we update regularly and where we post bi-weekly blogs. To make sure our content is new and updated, we visit the two homes in Santa Fe often and send a photographer to the Las Cruces location to take professional photos of the facilities, staff, and of the elders in their home environment. Every couple of months we send out a newsletter that includes upcoming events, recent blog posts, photos, and much more. Along with this, we help them design a range of marketing materials like flyers or brochures.
Angulo Marketing and Design, LLC is an award-wining international marketing and design firm.
We are uniquely equipped to serve authors, non-profits, and small-businesses, helping our clients to hone and develop their online and public persona, delivering an integral message, whether it be for websites, interviews and events, or any aspect of marketing, design, and publicity. We create websites, manage social media and offer online marketing consultation.