From dense data to storytelling: NMWF came to us with a dense report, filled with data, on the elk tag distribution in New Mexico. They needed help making the information more digestible and easy to access for everyone. We prepared a reader-friendly report, adding photos and infographics, highlighting important information, and breaking the information up into chunks that could easily convey the big message. (See full report).
This was a highly collaborative project as we worked for weeks with staff at NMWF and other stakeholders to review information, confirm data structures, and finalize the tone and language of this report. We knew we were done when we could ask someone to flip through the report and they could outline the key points of the report after reading:
1. Elk are the most valuable big game in New Mexico
2. There are quota laws that dictate how elk tags are allocated to licensed hunters.
3. Though 84% of tags should be allocated to NM residents through the public draw, only 52% are making it to the public draw after the rest are privatized.
4. In this structure, NM residents are missing out on their right to hunt through the public draw as more out of state hunters purchase tags from private landowners for a higher price.
Connie L. Nelson was finishing up her true-crime memoir, Cavalier, when she got in touch with us to design her book cover and support her launch with website design(See the finished site), and public relations management. Connie was self-publishing her first book and this was her first time creating a space for Connie the author.
Connie Nelson started writing her first novel as the world stood still during the start of the COVID pandemic. As she came closer to finishing her first novel, she contacted us to design the cover of her book and support the launch.
We started our work with Elva, the owner of Dulce Vita Facials with a goal of creating a brand identity and redesigning her website. Elva is a licensed esthetician who empowers her clients through facial treatments, helping them look and feel their best. After a few meetings with Elva, it was evident that she had a clear vision for her business but it wasn't fully being conveyed through her current website. Also, after visiting her location we noticed the lack of branding—something that is very important for clients to recognize your business and make the connection. So, with this in mind we got to work!
More than just a name
When we started out with Elva, she let us know that although she primarily does facials and skincare treatments, she would also want to potentially sell her own products in the future. With this in mind, we felt that the name Dulce Vita Facials was a bit limiting for her because she offers so many other services that are not encompassed in 'facials'. It was almost immediate that we thought of replacing 'facials' with 'skincare', to have a new name of Dulce Vita Skincare. This new but similar name seemed to fit where she is now, and where she wants to take her business in the future.
Social media is a great tool to both express yourself creatively and professionally! Part of what we do is help our clients get a message to their audience. We've had the pleasure of working with Carrie Ishee, a licensed clinical counselor, art therapist, trauma recovery coach, and award winning author. Carrie's book "Seduced into Darkness: Transcending my Psychiatrists Sexual Abuse" is a moving memoir detailing the trauma that she experienced in her early twenties.
We have been working on developing Carrie's social media presence on both Instagram and Facebook. Each month we plan different topics that she is interested in and could be engaging for her audience and then we use this as a roadmap for her content. We help her create the connection between the work she is doing as a therapist and author, and her overarching goal of empowering others and helping them through their own healing journeys. Along with messaging, we have helped her develop a color palette that matches her website and book cover that we use throughout her social media to keep a cohesive look. We have been playing around with different types of content like reels and timelapse videos, which are really fun and help keep her audience interested.
We are so happy that we can help Carrie express herself through social media!
The Centers for Growth and Potential is a group of professionals who specialize in providing a wide range of traditional psychological assessment and psychotherapy services. They are a warm and professional team so we wanted to redesign their website to reflect that. The first thing we did was review their old site and get a clear picture of who they are and what they do. Once we had a sense, we decided to rebrand the logo and color palette for a more warm and natural look that would compliment the website.
Nacha Mendez, Santa Fe musician and winner of the New Mexico Platinum Music Lifetime Achievement Award, decided to start her own scholarship to support young girls in their musical education. The Nacha Mendez Music Scholarship for New Mexican Girls of Color was an idea Nacha's brother planted in her ear as they reflected on her career as a musician and she made it a reality this summer. In preparation for the launch, we worked with Nacha to prepare a unique logo that could capture the essence of her mission.
We had the opportunity to work with a New Mexico-based non-profit organization called Stop Forever WIPP Coalition. Their mission is simple: stop the expansion of New Mexico's nuclear waste dump site, WIPP—an acronym for Waste Isolation Pilot Plant . This group is passionate about the safety of New Mexico and protecting its future, and we were very interested in how we could help them propel their message.
We took a slightly different approach than usual and focused on acting as consultants for the group. We did a deep dive into all their marketing and communication materials: website, newsletter, social media, logo, messaging, etc. and analyzed what we thought was working/wasn't. We decided that their overall brand needed some updating, and we would start with re-working their logo. We also went through all their newsletters and gave specific notes regarding design style and content messaging.
We compiled all this information into a multi-page report outlining our recommendations. The report included a brand kit with the new fonts, colors, and logos that they could use going forward and a designed layout for their website homepage that they could implement. We also recommended that they move to a new email platform for sending newsletters so that they would have more design capabilities.
Vanesa Nicolosi first worked with Angulo Marketing & Design 6 months ago to build her brand and setup a website for her personal training business. You can read more about that project here: Branding Strategy & Site Design. The site outlined her services of 1:1 training, both online, and in-person, pole fitness, flexibility classes, and even nutritional coaching.
Just a couple months ago, she came to us with an idea to take her business to the next level: she wanted to build a community online where she could share her health and fitness related contents. The ideal solution would allow her to use those recipes, workouts, and articles that she had prepared but never shared to create an even more accessible pricing model for people who just need some extra resources to get going on their fitness journey.
The first step was to help Vanesa visualize how this project could branch off from her current site and how it would be mapped out. Starting from the content library she envisioned, I came up with the plan to create separate hidden blog pages that would house each of her content sections: Recipes, Workouts, and Articles. To make these pages easy to use, I added a blog organizer to the top of each page which would help visitors navigate the content easily, and also included buttons to the other content sections.
Our Team At Work
Samples of the work we do with clients and other media to get to know us.