At Work - Angulo Marketing & Design

Show Don't Tell: Photography and Your Story

8/13/2021

Our clients' journey, more often than not, begins with a fresh photoshoot.

Any photo can claim a spot in this digital space, but GOOD photography can set the tone for all messaging and make a great first impression.

For our team, there’s nothing like getting that first glimpse at the final shots, when we start to envision the messaging and design, extract color palettes, and start connecting all the dots that make up the full client story.

Great photos share your story in a visual way, and help your ideal client visualize themselves immersed in your experience. This is your chance to set the mood, speak the same language, and tell them without telling them.

Photos by Tira Howard for Dulce Vita Facials.

The Nacha Mendez Music Scholarship Launch Party

7/28/2021

Our marketing team was thrilled to help Nacha run her social media accounts in the month preceding her launch event for the Nacha Mendez Scholarship for New Mexican Girls of Color. We also helped design the programs for the evening at Museum Hill Cafe and spent some time volunteering and taking photos at the launch party.

. Find out more about the scholarship here: https://nachamendez.com

Marketing with Purpose: Vista Living Care

7/27/2021

Yesterday we spent the day in Las Cruces, NM visiting with our clients at Vista Living Care. Here we are with Blanca and Monica at the beautiful Arbors Home. And no, Kristen and Mari did not plan to wear inverted outfits.

Vista Living Care has three residential facilities in New Mexico. Two in Santa Fe (Sierra and Hermosa) and one in Las Cruces (The Arbors).

They specialize in dementia and Alzheimer’s elder care. We have been working with them for over three years, but had only met and visited with the folks at the Santa Fe homes.

We truly admire their hard work and passion for heart-centered care for those who need it most. You literally walk into any of their locations and immediately feel that these are real homes where they pay attention to every detail when it comes to memory care.

We are proud to support their work through communications, eblasts, newsletters, marketing strategy, design, website and social media management.

We're working in/for New Mexico this month!

7/21/2021

We had an impromptu photoshoot at the beautiful El Pinto Restaurant which served as our office this afternoon in Albuquerque. 100% recommended, a beautiful space to have your meetings and get inspired. We’re working on some really exciting new Marketing and Branding projects with single issue organizations to help keep New Mexico clear of nuclear waste. We’re working with some great folks who really care about our environment and we can’t wait to share more along this journey. We were thrilled to be able to meet in person today for our brainstorm, a real treat when our team is usually scattered around the world.

First-Place Awards in Video and Web Design at the New Mexico + National Federation of Press Women Contest

6/25/2021

Angulo Marketing & Design: 2021 STATE + NATIONAL COMMUNICATION CONTEST WINNERS

New Mexico Press Women State Communication Awards

This year, Mari Angulo (Angulo Marketing & Design) joined Claudette Sutton and Kristen Roby at Tumbleweeds in first place for Websites (For-Profit), noted by New Mexico Press Women as “a best-practices example of how to take a print product online.” The new website came on the heels of the 2020 pandemic as the publication decided it was best to take things online with the rise of virtual events and time spent online. Click on the sample issues below to see the home page scroll.

New Mexico Press Women, founded in 1950, is New Mexico’s largest inclusive organization of professional journalists and communicators, an affiliate of the National Federation of Press Women. Open to women and men, these organizations promote the highest ethical standards in communications and reward journalistic achievement and service.

National Federation of Press Women Communications Awards

We took first place alongside our author client, Carrie Ishee, for "PR video promoting specific product or service" at the National Awards Level.

The five minute trailer includes clips of our interview with her during the summer of 2019 in Santa Fe, and images of her as the young woman who was abused by her own therapist. The book, Seduced Into Darkness: Transcending my Psychiatrist's Sexual Abuse offers hope and a path forward for survivors as well as education for mental health professionals

Author Video Book Trailer - "How My Brain Works" by Barbara Koltuska-Haskin

3/26/2021

by Kristen Romero

We recently had the pleasure of working with Dr. Barbara Koltuska-Haskin, a neuropsychologist in Albuquerque, New Mexico. Barbara just wrote and released her first book, How My Brain Works: A Guide to Understanding in Better and Keeping it Healthy. Her intentions for this book were to share the knowledge and expertise that she had gained from over 30 years of clinical and research based experience in the field. Barbara wanted to craft it in a way that would be easy to understand for the average reader, and hopefully inspire them to think more about taking steps to enhance and protect their brain health.

We suggested creating a book trailer so that Barbara could share an inside look at her book, in her own words that could be easily shared with potential readers. We met with Barbara at her office in Albuquerque and filmed an interview with her. From this interview we were able to edit and compose her book trailer. A few weeks later, she had an online author event hosted by her publisher where we were able to debut and share her trailer with everyone for the first time.

Barbara was great to work with throughout the entire process, and we had a ton of fun letting our creativity flow with this trailer.

Click to buy the book

The wide range of useful information contained in How My Brain Works can help the reader in many ways: basic understanding of this unique organ, advice for anyone concerned about the possibility of a cognitive problem, and the wisdom of the author’s experience in helping her many patients and others to keep their brains healthy and working at their highest level. Students with learning problems, young people considering varied career paths, victims of brain injuries or mental disorders, the middle-aged and elderly at risk of dementia—all can gain from the knowledge Dr. Barbara Koltuska-Haskin has gained in her many years as a practicing neuropsychologist. In easy-to-understand language, she explains the countless ways the evaluation process she uses can help people in a wide variety of situations, and how the results can be used for maximum benefit.

Plus, building on this information, Dr. Koltuska-Haskin offers a wealth of advice and tips on how to build and maintain optimum brain health. Reaching widely into the physical, psychological, nutritional, and spiritual worlds, she pulls together new research as well as age-old treasured learning to create an everyday guide to harnessing our most powerful mental tools in shaping the healthful and successful lives we all seek.

Vanesa Nicolosi - Branding Strategy & Site Design

3/12/2021

By Janet <br><br>

Vanesa Nicolosi, a personal trainer who moved back to Madrid from Dubai in 2020, had been promoting her business through social media when she decided it was time to take the next step.

In the midst of the pandemic, she started working with Mari to rebrand and reestablish herself and her business in the local community. In these branding sessions, Mari helped Vanesa define her unique value and offering in the personal fitness field. Together, they analyzed Vanessa’s current clientele profile and identified new potential client groups, finding what they called” ‘the ideal customer” for Vanesa in today's digital age. For the visual rebranding, Mari established a color palette which was inspired by the content Vanesa was already sharing on social media.

In preparation for the new site design, Mari and Vanesa spent time looking for inspiration for the site, deciding what kind of layout would be best, and even preparing photos to be featured throughout. When the task of the site design reached my desk, I was given access to a document outlining all pertinent info that should be shared on the site, testimonials, and photos of Vanesa and her clients.

It was clear to me after reading through the material for the site that Vanesa’s goal was to connect with her clients and empower them through her work. With this in mind, I set out to design a site that would be inviting and comforting to potential clients seeking a compassionate leader in their fitness journey.

Vanesa wanted an easy-to-access site, with one main page and a separate one outlining her services and her pricing models. The home page would be the first opportunity for a first impression, so I went with a picture of Vanessa, working with a client virtually. You can see Vanesa, in a plank position, smiling and cheering on her client from her living room. This image seemed to be the best visual representation of Vanesa’s work and her bubbly personality. I edited the image to emphasize her form and make her the focal point. Laid over this image are three words that describe Vanesa, “Fun, Professional, Flexible”, and a mission statement.

As Vanesa’s relationship with her clients is at the center of her work, client testimonials are sprinkled throughout the site in the form of block quotes and are featured in their own section titled “My Girls''. For this section, I created a collage with photos Vanesa has collected of her working with clients.

The final step in designing Vanesa’s site was making the site bilingual and accessible to English and Spanish speakers alike. Vanesa already has a global clientele and wants to continue this trend. After laying out her information on the page, we set out to translate all site content and find the best way to present the information for clients. The homepage is in English, but a tab in the site menu offers the option to continue to the Spanish version of the site with a dropdown menu showing you the pages available in Spanish. This took some trial and error, but after consulting with Vanesa and reworking some things, we felt confident we made this site accessible to her bilingual clientele.

We wrapped things up with Vanesa by setting her up on Google with a business profile so that her clients can easily find her through web searches and made sure all content on her site was easy to find through search engine optimization (SEO) in both English and Spanish. Mari also gave Vanesa an introduction to Google analytics, a tool she can use to track how her clients are finding her and what they're looking for.

Check out the site!

Vanesa was very hands-on throughout this whole process and it was very easy to work with her to bring her new site to life.
¡Gracias, Vanesa!

Linda Durham - Author Website

2/18/2021

By Kristen Romero

We had the pleasure of working with the wonderful Linda Durham. Linda's professional and personal life centers on art, artists, global travel, and humanitarian causes. She has just written and published a memoir, Still Moving, telling the adventure filled life she has lived and the lessons that she has learned along the way. She wanted us to help her create a website that was classic, clean, and easy to navigate. We developed a color palette that matched the look and feel of her book, and started working on a design that would highlight all her photos, accomplishments, and of course Still Moving.

Linda had so many beautiful photos from throughout her life and documenting her travels, so we tried to incorporate as many as possible on the pages of the site while keeping a clean design. She had this really striking image of her two raven tattoos on her shoulders, which are significant to her book and her life. We decided to use this image as a focal point and banner on her home page.

Along with photos, she also had many great quotes pulled from her book and others that we featured throughout her site.

We also created a page specifically for Still Moving. where we added her editorial book reviews, and links to purchase the book at a local bookstore or online.

One thing that Linda wanted to highlight was the table of contents from the book, where she has very clever and interesting names for her chapters. We created a clickable image that appears like an open book with the table of contents in it. We also included the dedication from the memoir and an image of Linda's father, whom she affectionately dedicated the book.

Linda has also done many interviews, podcasts, and other press related events that we share on her website blog to keep her audience in the loop. She also continues to write blog posts on different topics that populate the rest of her blog.

Judy Vaughan - Author Book Launch & Website

1/5/2021

By Kristen Romero

We had great time working with author Judith Vaughan promoting her new memoir, Strawberry Roan: Growing up in the Shadow of Hermit Peak. After releasing her book, Judy participated in an online book tour with us, hosted a virtual book launch, and had us create a fresh website and new business cards.

Website

First we created a color palette to match the look and feel of Strawberry Roan to start developing a brand for her.

Judy helped us brainstorm a layout for the website, and she let us know that she really liked a website from another author, Fiona Maria Simon. With this guidance, and many photos from Judy, we were able to get started on her website.

On the home page of her site, we paid homage a site near and dear to Judy's childhood and her book, the Hermit Peak in Gallinas Canyon, found in Northern New Mexico. We wanted an image that could complement the content of her memoir and the Hermit Peak was a no-brainer. Under that we featured information about Judy, along with her headshot.

Nancy King- Author Site

11/15/2020

By Janet

Nancy King, an author and professor, came to Angulo Marketing seeking help to update her online presence and help publicize her memoir. For someone like Nancy, who has helped others find their voices throughout her career, and who believes wholeheartedly in the power of stories and telling them, we set out to design a website that would invite a visitor into Nancy’s world of stories and experiences in a way that felt authentic and intimate.

Using the image that Nancy herself described from her childhood of being in a forest, in the safety and comfort of nature, turning on “the theater of her mind’s eye”, we laid out her homepage to mirror this experience and channel Nancy’s unique process of storytelling. The header image is that of a forest, a place where Nancy found sanctuary and inspiration. The image is dark around the edges but there is a sunlit focal point at a short distance, a metaphorical warm escape from obscurity and darkness. This image was tied into Nancy’s site with a color overlay, using one of her primary colors, a purple, which adds some mystery and is at the same time very soothing. Nancy’s color palette was derived from a collection of Nancy’s weavings. We looked at the photos of her weavings and chose the colors that almost seemed to announce themselves as Nancy’s colors.

Photos of Nancy's weavings, which inspired her color palette.

After drafting the homepage and establishing a “feel” for the whole website, the work to be done was to organize the remaining pages that would share more about Nancy’s work, her workshop services, and provide a space for her to share short stories and updates in a blog format. We ended up with 6 tabs: Home, About, Stories, Workshops, Weavings, and Contact. We chose to feature her work under the tab “Stories” to highlight that Nancy’s work goes beyond the more limited category of “books”. Under this tab, you can find an interactive catalog of Nancy’s published books as well as a page for her memoir, and two separate pages for her blogs, one for general updates, and another for her World Tales, short stories written and inspired by places around the globe.

The design process of the promotional page for her memoir Breaking the Silence was similar to that of the homepage: as Nancy’s memoir lays her vulnerability bare in this work, this page also had to portray what an intimate and vulnerable creation this work is. Maintaining the imagery of a forest stayed true to Nancy’s personal haven in storytelling and was also complimentary to her book’s cover design. On this page, we went beyond a synopsis and tried to evoke a feeling, much like a TV commercial would. Testimonials and reactions from readers were collected and featured on this page to convey the power of this book to bring out stories in the readers and invite them on a journey of self inquiry and healing.

Working on Nancy's site was very special. It felt like being invited into her space to redecorate and move some things around with her vision and needs in mind.

Thank you, Nancy, for the warm welcome!

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Angulo Marketing and Design, LLC is an award-wining international marketing and design firm.

We are uniquely equipped to serve authors, non-profits, and small-businesses, helping our clients to hone and develop their online and public persona, delivering an integral message, whether it be for websites, interviews and events, or any aspect of marketing, design, and publicity. We create websites, manage social media and offer online marketing consultation.