We started our work with Elva, the owner of Dulce Vita Facials with a goal of creating a brand identity and redesigning her website. Elva is a licensed esthetician who empowers her clients through facial treatments, helping them look and feel their best. After a few meetings with Elva, it was evident that she had a clear vision for her business but it wasn't fully being conveyed through her current website. Also, after visiting her location we noticed the lack of branding—something that is very important for clients to recognize your business and make the connection. So, with this in mind we got to work!
More than just a name
When we started out with Elva, she let us know that although she primarily does facials and skincare treatments, she would also want to potentially sell her own products in the future. With this in mind, we felt that the name Dulce Vita Facials was a bit limiting for her because she offers so many other services that are not encompassed in 'facials'. It was almost immediate that we thought of replacing 'facials' with 'skincare', to have a new name of Dulce Vita Skincare. This new but similar name seemed to fit where she is now, and where she wants to take her business in the future.
Social media is a great tool to both express yourself creatively and professionally! Part of what we do is help our clients get a message to their audience. We've had the pleasure of working with Carrie Ishee, a licensed clinical counselor, art therapist, trauma recovery coach, and award winning author. Carrie's book "Seduced into Darkness: Transcending my Psychiatrists Sexual Abuse" is a moving memoir detailing the trauma that she experienced in her early twenties.
We have been working on developing Carrie's social media presence on both Instagram and Facebook. Each month we plan different topics that she is interested in and could be engaging for her audience and then we use this as a roadmap for her content. We help her create the connection between the work she is doing as a therapist and author, and her overarching goal of empowering others and helping them through their own healing journeys. Along with messaging, we have helped her develop a color palette that matches her website and book cover that we use throughout her social media to keep a cohesive look. We have been playing around with different types of content like reels and timelapse videos, which are really fun and help keep her audience interested.
We are so happy that we can help Carrie express herself through social media!
The Centers for Growth and Potential is a group of professionals who specialize in providing a wide range of traditional psychological assessment and psychotherapy services. They are a warm and professional team so we wanted to redesign their website to reflect that. The first thing we did was review their old site and get a clear picture of who they are and what they do. Once we had a sense, we decided to rebrand the logo and color palette for a more warm and natural look that would compliment the website.
Nacha Mendez, Santa Fe musician and winner of the New Mexico Platinum Music Lifetime Achievement Award, decided to start her own scholarship to support young girls in their musical education. The Nacha Mendez Music Scholarship for New Mexican Girls of Color was an idea Nacha's brother planted in her ear as they reflected on her career as a musician and she made it a reality this summer. In preparation for the launch, we worked with Nacha to prepare a unique logo that could capture the essence of her mission.
We had the opportunity to work with a New Mexico-based non-profit organization called Stop Forever WIPP Coalition. Their mission is simple: stop the expansion of New Mexico's nuclear waste dump site, WIPP—an acronym for Waste Isolation Pilot Plant . This group is passionate about the safety of New Mexico and protecting its future, and we were very interested in how we could help them propel their message.
We took a slightly different approach than usual and focused on acting as consultants for the group. We did a deep dive into all their marketing and communication materials: website, newsletter, social media, logo, messaging, etc. and analyzed what we thought was working/wasn't. We decided that their overall brand needed some updating, and we would start with re-working their logo. We also went through all their newsletters and gave specific notes regarding design style and content messaging.
We compiled all this information into a multi-page report outlining our recommendations. The report included a brand kit with the new fonts, colors, and logos that they could use going forward and a designed layout for their website homepage that they could implement. We also recommended that they move to a new email platform for sending newsletters so that they would have more design capabilities.
Vanesa Nicolosi first worked with Angulo Marketing & Design 6 months ago to build her brand and setup a website for her personal training business. You can read more about that project here: Branding Strategy & Site Design. The site outlined her services of 1:1 training, both online, and in-person, pole fitness, flexibility classes, and even nutritional coaching.
Just a couple months ago, she came to us with an idea to take her business to the next level: she wanted to build a community online where she could share her health and fitness related contents. The ideal solution would allow her to use those recipes, workouts, and articles that she had prepared but never shared to create an even more accessible pricing model for people who just need some extra resources to get going on their fitness journey.
The first step was to help Vanesa visualize how this project could branch off from her current site and how it would be mapped out. Starting from the content library she envisioned, I came up with the plan to create separate hidden blog pages that would house each of her content sections: Recipes, Workouts, and Articles. To make these pages easy to use, I added a blog organizer to the top of each page which would help visitors navigate the content easily, and also included buttons to the other content sections.
A long time client of ours, the Santa Fe Youth Symphony Association (SFYSA), had a unique struggle as the COVID pandemic spread across the world. As a resource for musical education, social distancing meant having to change not only the way they brought students together to create music, but also how they shared that music with the community, and even how they did fundraising. After a collaboration was established between SFYSA and the Santa Fe Chamber Music Festival (SFCMF), these organizations came to us with an idea for a virtual event that would way to reach the community and live up to the excitement of annual benefit concerts held in previous years. The event would be a virtual screening of the film R.A.W. Tuba: From Sandtown to Symphony.
The documentary spotlights the life of Dr. Richard Antoine White, local principal tubist, professor, and the first African American to earn a doctor of music degree in tuba performance. Tracing his life from his childhood, experiencing poverty and intermittent homelessness, to his ultimate musical accomplishments as a tubist, the film is an invitation to follow Dr. Richard White's inspiring journey.
Click to watch the trailer.
The goal of this project was to share Dr. White's story with the local community and especially young students and musicians in the making who could benefit from this beautiful reminder of the limitless possibilities in store for them.
As this project was coming to life, our work was cut out for us.
As we started working with small business owner Elva Gurule, to re-brand her skincare business, Dulce Vita Facials in Santa Fe, New Mexico, one of the first steps was to prepare a color palette and of course, a logo.
The design process started with a brainstorming session to gather inspiration and make sure we understood what Elva had in mind. In the brainstorming session we learned that Elva wanted a hibiscus flower incorporated in her new logo. For her, this flower represents a natural healing element, and this fits well with her brand's commitment to health and natural beauty.
For the first round of designs, we started with some minimal designs featuring droplets of water, flowers, and the new brand name: Dulce Vita Skincare.
Our clients' journey, more often than not, begins with a fresh photoshoot.
Any photo can claim a spot in this digital space, but GOOD photography can set the tone for all messaging and make a great first impression.
For our team, there’s nothing like getting that first glimpse at the final shots, when we start to envision the messaging and design, extract color palettes, and start connecting all the dots that make up the full client story.
Great photos share your story in a visual way, and help your ideal client visualize themselves immersed in your experience. This is your chance to set the mood, speak the same language, and tell them without telling them.
Photos by Tira Howard for Dulce Vita Facials.
Our Team At Work
Samples of the work we do with clients and other media to get to know us.