Program Design - Santa Fe Youth Symphony Association Winter Concerts

By Kristen
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Part of our work with the Santa Fe Youth Symphony Association is helping them get ready for their concerts—which is super fun because it means lots of design opportunities. This year we designed the program book for their winter concert series titled Building Bridges, which felt extra special because this was their first in-person concert in almost two years! The cover image was created by Linda Storm, a talented artist whose art has appeared on SFYSA programs in the past. This year we used her piece titled "Golden Sun Turquoise Aspens" which is actually two images that feature aspens. We chose to use the image with the sun behind the trees—something about the orange/red tones with the golden yellow of the sun felt right. 

We took this image and used it for inspiration, as you will see in the burnt orange and yellow elements incorporated throughout the program. We also stayed true to SFYSA's brand by using their signature colors (pink, navy, grey, and orange).

The Youth Symphony has many students and groups that needed to be showcased throughout this program. We chose a color-blocking layout that allowed us to feature a lot of text on each page by breaking it into sections and integrating photos. We worked with using different opacities of color backgrounds, and photos with color overlays to create some dimension between pages. 

Projects like this allow us to really work on problem solving—mainly how to get all the information on the page in a way that is visually appealing, and easy to read. This project was fun, challenging, and rewarding. I was really happy to see how it all came to life on the pages.

Flip through a digital copy of the program below to see for yourself!