The Project
A long time client of ours, the Santa Fe Youth Symphony Association (SFYSA), had a unique struggle as the COVID pandemic spread across the world. As a resource for musical education, social distancing meant having to change not only the way they brought students together to create music, but also how they shared that music with the community, and even how they did fundraising. After a collaboration was established between SFYSA and the Santa Fe Chamber Music Festival (SFCMF), these organizations came to us with an idea for a virtual event that would way to reach the community and live up to the excitement of annual benefit concerts held in previous years. The event would be a virtual screening of the film R.A.W. Tuba: From Sandtown to Symphony.

The documentary spotlights the life of Dr. Richard Antoine White, local principal tubist, professor, and the first African American to earn a doctor of music degree in tuba performance. Tracing his life from his childhood, experiencing poverty and intermittent homelessness, to his ultimate musical accomplishments as a tubist, the film is an invitation to follow Dr. Richard White's inspiring journey. 
Click to watch the trailer.

​The goal of this project was to share Dr. White's story with the local community and especially young students and musicians in the making who could benefit from this beautiful reminder of the limitless possibilities in store for them. 

​As this project was coming to life, our work was cut out for us.​

As we started working with small business owner Elva Gurule, to re-brand her skincare business, Dulce Vita Facials in Santa Fe, New Mexico, one of the first steps was to prepare a color palette and of course, a logo. 

The design process started with a brainstorming session to gather inspiration and make sure we understood what Elva had in mind. In the brainstorming session we learned that Elva wanted a hibiscus flower incorporated in her new logo. For her, this flower represents a natural healing element, and this fits well with her brand's commitment to health and natural beauty. 

For the first round of designs, we started with some minimal designs featuring droplets of water, flowers, and the new brand name: Dulce Vita Skincare. 

Our clients' journey, more often than not, begins with a fresh photoshoot.

Any photo can claim a spot in this digital space, but GOOD photography can set the tone for all messaging and make a great first impression.

For our team, there’s nothing like getting that first glimpse at the final shots, when we start to envision the messaging and design, extract color palettes, and start connecting all the dots that make up the full client story.
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Great photos share your story in a visual way, and help your ideal client visualize themselves immersed in your experience. This is your chance to set the mood, speak the same language, and tell them without telling them.
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Photos by Tira Howard for Dulce Vita Facials.

Our marketing team was thrilled to help Nacha run her social media accounts in the month preceding her launch event for the Nacha Mendez Scholarship for New Mexican Girls of Color. We also helped design the programs for the evening at Museum Hill Cafe and spent some time volunteering and taking photos at the launch party. 

Yesterday we spent the day in Las Cruces, NM visiting with our clients at Vista Living Care. Here we are with Blanca and Monica at the beautiful Arbors Home. And no, Kristen and Mari did not plan to wear inverted outfits.

Vista Living Care has three residential facilities in New Mexico. Two in Santa Fe (Sierra and Hermosa) and one in Las Cruces (The Arbors).

They specialize in dementia and Alzheimer’s elder care. We have been working with them for over three years, but had only met and visited with the folks at the Santa Fe homes.

We truly admire their hard work and passion for heart-centered care for those who need it most. You literally walk into any of their locations and immediately feel that these are real homes where they pay attention to every detail when it comes to memory care.
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We are proud to support their work through communications, eblasts, newsletters, marketing strategy, design, website and social media management.

With 3 memory care homes across New Mexico, Vista Living Care is an incredible resource for those living with dementia as well as their families. We had already been working with VLC for more than 3 years on marketing and social media when we took on the project of re-designing their website.

​When pandemic times made family visits difficult, Luke Nachtrab, owner, asked us for a website that would be better suited to the changing needs of his business and would help keep families a close part of the living communities. The transition to Kartra meant we could update the site, reorganize content, and create new spaces for VLC's activities.

We suggested creating a book trailer so that Barbara could share an inside look at her book, in her own words that could be easily shared with potential readers. We met with Barbara at her office in Albuquerque and filmed an interview with her. From this interview we were able to edit and compose her book trailer. A few weeks later, she had an online author event hosted by her publisher where we were able to debut and share her trailer with everyone for the first time. 

Barbara was great to work with throughout the entire process, and we had a ton of fun letting our creativity flow with this trailer.