We had the opportunity to work with a New Mexico-based non-profit organization called Stop Forever WIPP Coalition. Their mission is simple: stop the expansion of New Mexico's nuclear waste dump site, WIPP—an acronym for Waste Isolation Pilot Plant . This group is passionate about the safety of New Mexico and protecting its future, and we were very interested in how we could help them propel their message.
We took a slightly different approach than usual and focused on acting as consultants for the group. We did a deep dive into all their marketing and communication materials: website, newsletter, social media, logo, messaging, etc. and analyzed what we thought was working/wasn't. We decided that their overall brand needed some updating, and we would start with re-working their logo. We also went through all their newsletters and gave specific notes regarding design style and content messaging.
We compiled all this information into a multi-page report outlining our recommendations. The report included a brand kit with the new fonts, colors, and logos that they could use going forward and a designed layout for their website homepage that they could implement. We also recommended that they move to a new email platform for sending newsletters so that they would have more design capabilities.
We finished off our work with the Stop Forever WIPP Coalition with a fundraising campaign. We created a series of campaign emails that were sent out over a two-week period to their contact lists. The campaign was both a fundraiser and a teaching tool that allowed us to leave them with campaign templates that they could customize and use for future campaigns. Below are images pulled from a few of the fundraiser emails that were sent.
Our Team At Work
Samples of the work we do with clients and other media to get to know us.