Magela Herrera - Artist Website

We recently worked with a very talented client, Magela Herrera. Magela is a flutist, singer, and songwriter from Cuba. I met Magela through my work and friendship with the Entreflamenco dance company that she performs with here in Santa Fe. Magela approached us wanting to redesign her website and create a new, updated logo for herself. She had been managing her own website but as she started producing more music and performing more often, she realized that she needed a little help. Her goal for the website was to showcase her newly released album, and to promote her upcoming shows and music. With these things in mind, we designed a website that plays with the contrast between bright, rich colors and dark backgrounds. This color-blocked design makes elements like photos and text stand out, while keeping a playful feeling to the website. We also focused on incorporating music players such as Spotify, Apple Music, and SoundCloud on the site so that visitors could listen to her music directly from her home page. We felt that other small elements like an updated list of her upcoming events and performances, and a section that highlights all her recent press and media exposure would help promote her music as well.

Along with the website, Magela wanted a logo that incorporated her signature and musical elements, like her flute. I brought in the musical elements by replacing the ‘G’ in her name with a treble clef and underlined her name with an abstract flute. I made sure that the logo incorporated a color palette that Magela had selected to represent her vibrancy and style. I created several versions to make sure that the logo would flow and be seen on various backgrounds, whether dark, busy, or light.

I had a lot of fun working on this project! Thank you, Magela, for trusting me in this process!

Client Feedback

Estoy muy agradecida con el trabajo que Mari Angulo hizo con mi página web. Ha sido muy fácil la comunicación desde el primer momento. Supo como llegar a lo que yo quería, en especial con la creación de mi logo. Yo no tuve una idea clara en un principio de lo que quería y Mari Ángulo tuvo la paciencia y la creatividad correcta para encontrar ese logo específico que quería. Altamente recomiendo esta compañía para cualquier trabajo de mercadeo y de miedo social. Trabajan rápido y de manera muy efectiva.
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-Magela Herrera

I am very grateful of the work that Mari Angulo did with my website. From the start, communication has been very easy,. They knew how to arrive at what I envisioned, especially with the creation of my logo. At first, I didn't have a clear idea of what I wanted, and Mari Angulo had the patience and creativity to arrive at that particular logo I wanted. I highly recommend this company for any work in marketing or social medium. She worked quickly and effectively.

-Magela Hererra