As we started working with small business owner Elva Gurule, to re-brand her skincare business, Dulce Vita Facials in Santa Fe, New Mexico, one of the first steps was to prepare a color palette and of course, a logo.
The design process started with a brainstorming session to gather inspiration and make sure we understood what Elva had in mind. In the brainstorming session we learned that Elva wanted a hibiscus flower incorporated in her new logo. For her, this flower represents a natural healing element, and this fits well with her brand's commitment to health and natural beauty.
For the first round of designs, we started with some minimal designs featuring droplets of water, flowers, and the new brand name: Dulce Vita Skincare.
After getting some more feedback from Elva, we tried a few more designs, incorporating more human shapes like hands, and facial silhouettes and line-art, as well as more intricate hibiscus flowers.
Elva liked 3 different logos with flower in them (#6,9, and 10 in the photo above) and we developed a few color versions based on the feedback she gave us and finally arrived at her final logo, which was designed in a square grid. For her website, we also needed a horizontal logo, so we played with some of the same elements to make a complimentary horizontal logo.
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Samples of the work we do with clients and other media to get to know us.