Working for Nonprofit Events: Music for Everyone

Our clients at the Santa Fe Youth Symphony Association (SFYSA) had their big event of the year this month. SFYSA’s 25th Anniversary Celebration benefit concert, with the theme Silverscreen: Music for Everyone, was a smashing success. Not only did SFYSA’s event fill the Lensic for a night of family fun with movie score classics performed by the Santa Fe Youth Symphony and additional performances by renowned local artists Nacha Mendez and Jono Manson, but it also raised awareness of and $25K for the organization.

We supported the event this year in a variety of ways. We contributed to the design, look, and feel of the promotional materials, postcards, and invitations. Using those design elements, we produced the promotional video that advertised the event on social media and on KOB’s “Good Day New Mexico” morning show. We sent out various e-blasts to get concert-goers excited about the event, and booked the publicity for the concert on radio, TV, and popular event sites.

​The promotional video was used to advertise the event through Facebook and Instagram and as the introductory piece to the SFYSA’s “Good Day New Mexico” TV interview.

Our services also included managing the production of the concert program and making sure the multimedia images and videos to be projected during the event were completed and ready for showtime.

We especially enjoyed helping to put together these 25th Anniversary videos that played throughout the concert and will also be used to promote each of the youth symphony’s programs. We were intimately involved with the process, from conducting interviews to adding the finishing touches while working with a videographer-editor to deliver the final product.

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​During the concert, we captured images of the student musicians and special guests who were performing. It was truly an inspiring night.

A reception was held at Manitou Galleries where they conducted a Painted Violin Auction.

Of course, we couldn't help but take our favorite one home!